Technology and Professional News Scientific American News Can Ya Dig It?—How Rebels, Hipsters and Mr. (and Ms.) Cool Reshaped Consumer Culture [Excerpt]

Can Ya Dig It?—How Rebels, Hipsters and Mr. (and Ms.) Cool Reshaped Consumer Culture [Excerpt]

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temim

Two Caltech professors show how humans’ rebellion against status hierarchies (a trait shared with other species) led to an embrace of Elvis, Harley–Davidsons and hippie VW buses

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