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Uber CEO Travis Kalanick has publicly apologized after a video showing him being rude to an Uber driver was published by Bloomberg. In a blog post titled “A profound apology,” Kalanick said that he was ashamed of his actions, and that he had now accepted that he needed help in leading his company.

“To say that I am ashamed is an extreme understatement,” Kalanick’s statement reads, referencing the assumption that most Uber employees had already seen the video in question. “My job as your leader is to lead, and that starts with behaving in a way that makes us all proud. That is not what I did, and it cannot be explained away.”

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