YouTube is taking new steps today to get a handle on content that might offend advertisers or, conversely, prevent a YouTube creator from monetizing their videos. Several major brands left the platform’s ad program recently to avoid being linked with hateful and offensive videos. Many creators were upset when videos started to be de-monetized.
YouTube has promised to give advertisers greater control over where their ads appear and to give creators a better sense of what they need to avoid if they want their videos to make money. Today the video service is expanding its creator guidelines on what constitutes an “ad-friendly” video, offering up more details about dos and don’ts, and, importantly, adding three new categories of videos that...
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