It’s often said, by people outside Silicon Valley, that people inside Silicon Valley spend all their time solving niche problems that only affect them. When the architect of Android, Andy Rubin, whipped out a new phone at the Code Conference this week, he did little to discourage that belief. His Essential Phone is made out of titanium and ceramic and costs a distinctly premium $699 — its reason for existence, by Rubin’s own account, is that he grew frustrated with the phones made by others and wanted to do better. In a market as saturated as the one for smartphones in the United States, I find Rubin’s new venture indulgent, both for him personally and for the people buying the phone, which certainly has the look and materials of a...
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