theverge Tech

The much-rumored (and thoroughly leaked) new BMW M5 finally got the official announcement treatment today. That debut didn’t happen at an auto show, or even a BMW event, though. Instead, BMW showed off the new performance sedan at a games conference. The M5 — which will be featured in Need for Speed Payback when the game is released this fall — was shown off during EA’s Gamescom presser in Germany.

BMW’s not the first to debut a car in a video game, but at least it’s being a bit more open about it — Porsche let Turn 10 Studios unveil the GT2 RS during the Forza Motorsport 7 announcement at this year’s E3 before basically denying the car existed until the company held its own event a few weeks later. Either way, both announcements are the...

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