Honeywell, a multinational conglomerate founded 111 years ago that currently has 132,000 employees and a market capitalization of over $109 billion, is today announcing that it would like you to preorder its next product on the crowdfunding site Indiegogo. The new product is a DIY home security system that buyers will be able to install and monitor on their own, instead of relying on professional monitoring and installation, as with past Honeywell products.
Indiegogo has been courting big brands over the past couple years in an attempt to make launches like this happen on its platform. That’s fine when you look at Indiegogo as primarily a sales platform — which, at this point, it very much is — but the pairing still makes the idea of...
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