After a decade of silence, the classic camera company Yashica has returned with a new product — one that resembles its analog heritage, even if it doesn’t remotely begin to speak to it. The new product is a digital camera called the Y35 that looks just like Yashica’s old Electro 35 film camera. Except the Y35 has a distinctly modern twist: instead of using film, it uses “digiFilm,” which are essentially physical plugins that add different photo filters to the camera.
The product is supposed to evoke some of the fun parts of shooting film — you have to “wind” it between each shot, for example — without some of the drawbacks, like having to find (and pay) a place to develop it in 2017. It’s a cute idea, and part of me loves the analog vibe...
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