Hulu is dropping the cost of its cheapest subscription tier, with commercials, from $7.99 to $5.99 per month for new users. The price change comes just a few days after Netflix bumped the prices of its standard and premium tiers for US subscribers. Variety reports that this is a coincidence, and Hulu is attempting to build its subscriber base in advance of its new fall programming — not undercut Netflix.
After the first year at $5.99 per month, Hulu subscribers will be bumped up to $7.99. As Variety points out, Hulu offered a similar deal for new subscribers last fall.
Last month, Hulu announced that it had budgeted around $2.5 billion for original programming in 2017. Hulu’s biggest breakout original so far is The Handmaid’s Tale, which...
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