It feels like no-one cares about the iPhone 8 and 8 Plus. Last week it was reported that Apple’s latest iPhones are actually being outsold by their predecessors, the iPhone 7 and 7 Plus. I can’t vouch for the veracity of that analysis, but it wouldn’t really surprise me if it were true. People that buy iPhones in September are early adopters. Early adopters are likely to wait for the iPhone X. The iPhone 8 isn’t a transformative upgrade over the 7, and the 7 now costs $100 less than it did before. Simple enough.
But I’m someone who buys a new iPhone every year, for my sins, and while you’d think that would put me in the category of people who’d be holding out for the X, I actually bought an iPhone 8 Plus last month instead. This isn’t...
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