In the mid-‘90s, Bandai pioneered the handheld digital pet. Tamagotchi, tiny keychain toys, started as virtual eggs that players hatched and nurtured into adulthood by offering food and care. The toy spawned its share of competitor knockoffs, like the Gigapet, before fading into the memories of those who grew up with them. They’ve resurfaced throughout the years as fashion accessories and even an app, but never quite like the widespread phenomenon they once were.
Now, Bandai America is bringing the Tamagotchi back, sort of. A miniature version was released in Japan as a limited run, with its North American release incoming. The company is banking on millennials to revive the toy back here in the States. "We're going after that...
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