Lynk & Co, the new car brand spawned from the relationship between China’s Geely and Sweden’s Volvo, is today starting the first deliveries of its very first car, the 01 SUV. Geely bought Volvo back in 2010, but it didn’t quite have the right brand positioning to market itself to the young and aspiring consumer in the country: Volvo was too premium, while Geely’s own-brand vehicles were too far down into the bargain basement. Hence: Lynk & Co, a spin-off marque that would operate under the premise of making connectivity as central to its existence as safety is to Volvo.
Today’s launch follows a pre-sale of 6,000 cars on November 17th, which proved popular enough to sell out within three minutes. As a result, Lynk & Co has decided to...
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