Advertising in kids' apps more prevalent than parents may realize

Advertising in kids' apps more prevalent than parents may realize

12:06 AM
Ninety-five percent of reviewed apps for children ages 5 and under include at least one form of advertising, a new study finds. Researchers found play was frequently interrupted by pop-up video ads, persuasion by commercial characters to make in-app purchases to enhance the game experience and overt banner ads that could be distracting, misleading and not always age-appropriate.

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