Last month, Roku announced plans to directly sell subscriptions for several premium video services, including Showtime, Starz, Epix, and others through its Roku Channel. Today, it’s kicking off that effort. Customers will be able to pay for the monthly subscription charges through their existing Roku account — keeping everything on one bill — and content from each provider will be accessible inside The Roku Channel.
It’s an approach that’s similar to the paid add-on “channels” such as HBO, Showtime, and CBS All Access that Amazon offers to Prime Video customers. Roku thinks people might find it to be a more convenient subscription manager since there’s no recurring membership required. Each service offering a subscription will have a...
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