Nike has sued internet collective MSCHF for selling “unauthorized Satan Shoes” in collaboration with rapper Lil Nas X. The shoe company says MSCHF infringed on its trademarks by selling limited-edition custom Nikes that were allegedly modified with a drop of human blood. Since the Satan Shoes (as they are officially called) were announced last week, Nike claims they’ve harmed its reputation, “including among consumers who believe that Nike is endorsing satanism.” It’s asking for the shoes to be destroyed and for MSCHF to pay financial damages.
MSCHF is known for stunt products like its 2019 “Jesus Shoes,” a $1,425 pair of white Nike Air Max 97s with custom stitching and 60ccs of water from the River Jordan. Nike didn’t object to the...
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