![Photo of a T-Mobile billboard on a truck outside of Comcast Center. The billboard reads “Make Xfinity your ex”](https://cdn.vox-cdn.com/thumbor/jwRt1lTrD5sjMcQFR3A7EWY6Q3M=/164x0:1087x615/1310x873/cdn.vox-cdn.com/uploads/chorus_image/image/71770491/nr_hero_XfinitiyEx_V1_12_16_22_1250x615.0.png)
From the minds that gave us 5G gin comes T-Mobile’s latest publicity grab: a truck driving in circles around Comcast’s headquarters in Philadelphia with a message reading: “Make Xfinity your ex.”
This oh-so-subtle messaging comes with an offer to Comcast customers, tempting them to switch to T-Mobile’s 5G home internet service for $25 per month (provided you have a “qualifying voice line”). It also underscores just how important fixed wireless broadband is to T-Mobile as it looks for ways to capitalize on its early lead in 5G and take a bite out of the cable company’s home internet business.
Some of T-Mobile’s interest in home internet is thanks to a condition of its Sprint acquisition. In exchange for reducing our wireless carrier...
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