A new car rental service has launched in the UK that aims to deliver vehicles directly to customers without a driver inside. Instead of relying on autonomous driving technology, Fetch — a service launched by British startup Imperium Drive — remotely pilots its fleet of electric cars from the comfort of the company’s head office, providing a ‘driverless vehicle’ experience with the added safety of technically still having a human driver in control.
At the moment, however, vehicles are being delivered with a “safety driver” sitting behind the wheel who can take control of the car if necessary. Fetch hopes to go fully remote after 18 months of demonstrated success.
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