Uber is introducing a host of new product features aimed at steering its customers toward greener choices. The product features, which were unveiled at an event in London today, are also intended to boost the company’s chances of reaching its sustainability goals, which have it going completely carbon neutral in North America and Europe by 2030 and in all global markets by 2040.
Some of the new products are not ready for a global rollout, but the overall aim is to use its platform to encourage riders and drivers to make more environmentally friendly decisions — even if the vast majority of Uber’s business relies on gas-guzzling vehicles. Some of that involves subtle nudges, like new emissions notifications or improved routing, while...
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