theverge Tech

An image showing three side-by-side screengrabs of Bluesky on mobile
Image: Bluesky

Bluesky is taking a big leap toward federating. On Thursday, the social network announced that it is opening up early access for users and developers who want to self-host their data. While this isn’t true federation yet, the company plans to open up federation to larger servers with even more users in its next phase. When the dust settles, anyone can (in theory) create their own server with their own rules on Bluesky’s AT Protocol.

The draw of self-hosting is that it offers users more control over their social media. Rather than store your data on Bluesky’s servers, you can keep it on your own, or move your existing posts, likes, and followers to another company’s platform. If Bluesky were to go bankrupt or change hands, users who...

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