When Apple introduced the iPhone 15 Pro, Greg Joswiak, the company’s senior vice president of worldwide marketing, said the device’s three rear cameras would give consumers â€Å“the equivalent of seven camera lenses in their pocket.â€
We could spend multiple podcasts debating the technical validity of that statement, but what Joswiak was trying to imply was that the iPhone now had sensors with a resolution that was big and high enough that it could crop in to emulate various focal lengths.
Now, Fujifilm is trying the same thing.
With a 35mm lens stuck to a body shockingly similar to the super-popular X100VI, it would be easy to assume Fuji̢۪s new GFX100RF is the company̢۪s attempt to take a winning strategy and scale it up to medium format.
But while most fixed-lens cameras like the X100VI create intentional limitations and encourage you to shoot more than you think, the GFX100RF is all about flexibility and intentionality. Using its high-resolution 102MP sensor, an all-new aspect ratio dial and four different digital â€Å“zoom†modes, Fujifilm aims to replace nine cameras and four lenses with one relatively compact body.
Fujifilm’s GFX100RF is the company’s most co …
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