theverge Tech

The Bravia 8 II.
If the partnership goes ahead, TCL will have input into the development of future Sony Bravia TV models.

Sony has announced plans to spin off its TV hardware business, shifting it to a new joint venture with TCL. The two companies have signed a nonbinding agreement for Sony's home entertainment business, with TCL set to hold a 51 percent stake in the new venture and Sony holding 49 percent.

It would mark the end of an era for Sony, and could open the door for cheaper Bravia TVs built with excellent Sony image processing and leading TCL tech.

With this partnership, TCL is elevating itself into the premium television landscape after innovating with leading technology over the last few years. Sony and TCL are aiming to finalize binding agreement …

Read the full story at The Verge.



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