Technology and Professional News New York Technology Bits Blog: Technology Behind Advertising Is at the Heart of Verizon’s Deal for AOL

Bits Blog: Technology Behind Advertising Is at the Heart of Verizon’s Deal for AOL

temim 9:42 AM

In a merger with Verizon, AOL would gain a wealth of consumer data that it could use to personalize and target marketing messages. Others are skeptical of the effort.

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