theverge Tech

Thanks to the rise of J.J. Abrams and the success of Lost, a significant corner of genre fiction has been in thrall to the “mystery box.” As Abrams said during that now-infamous TED Talk back in 2007, the idea of a mystery box represents “infinite possibility.” It’s an enticing premise: any reader or viewer is naturally compelled by the need to know what might be in a closed box, letting their imagination run wild with the potential.

The problem arises when creators treat the mystery box as an end unto itself, when the mystery is confused for why people are invested in the story or franchise. Abrams himself betrayed the limits of this particular kind of conceit when he said, “I started to think that maybe there are times when mystery is...

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