Hollywood has been facing stagnating ticket sales, intense competition from streaming services, and an IP-focused studio tentpole monoculture for years. None paint a particularly rosy picture for the future, so perhaps it shouldn’t be a huge surprise that one sentiment stood out above all others at this past week’s CinemaCon: denial.
CinemaCon is the annual trade show put on by the National Association of Theatre Owners, where movie studios, exhibitors, and related vendors come together to chart the course for the coming year in cinematic exhibition. It’s the kind of event where Universal Studios offers a surprise screening of The Fate of the Furious one night to get theater owners excited, and the next day attendees can hit the trade...
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