Niantic says it’s making lots of money off sponsored Pokémon Go stops and particularly cashed out during the height of the game’s popularity last year. In interviews with Brazil’s Globo paper and TechCrunch, Niantic said that it charges anywhere from 15 to 50 cents for each visitor that the game draws to a sponsored location. There’s some uncertainty about the exact cost of a visit, but the figures imply that Niantic could be making millions of dollars off players.
Niantic VP of strategic partnerships Mathieu de Fayet told Globo that its partners pay 15 cents for every visitor, and that the company has already attracted 500 million visitors around the world. Every activated McDonald’s store in Japan attracted up 2,000 visitors a day, he...
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