Snapchat today is introducing context cards, which add contextual information to geotagged photos and images shared in public stories. Snaps added to the regional Our Story feature, or those sent with the white-text, venue-specific geofilter, will include the cards automatically. Users can swipe up on any snap that displays the word “more” and they’ll see an interactive card pop up with contextual information about the place in question. Partners supplying information for the cards include Foursquare, OpenTable, TripAdvisor, and Lyft, and will grow over time, Snaps says.
If you’ve used Google Maps, you’ve seen cards like these. They offer basic details about a venue including the address, phone number, website, and hours. Scroll down...
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