In June, a moderator from a little known subreddit who goes by TheLocalGamer decided to sound the alarm on something strange he was seeing across YouTube. The title of the post was simple: “I think it’s time more people knew about Elsagate.”
“Elsagate is a conspiracy in the works, being hosted on YouTube,” TheLocalGamer wrote. At the time, r/ElsaGate had just a handful of subscribers and even fewer true believers. But TheLocalGamer proceeded to lay out the problem, hiding in plain sight on some of YouTube’s most popular children’s channels: creators were drawing children in with familiar characters — most notably Elsa from Frozen, but also Spider-Man and the Joker — then arranging them in bizarre situations involving cheating spouses or...
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