At the beginning of the year, Ford announced it was adding two big names to its SYNC in-car infotainment system for iPhone users: Amazon Alexa and Google’s Waze. This week I got a brief first look at how both of them work.
The company was in town showing off the Ford EcoSport, a small economy SUV originally launched in China, which has since made its way to Europe and, now, the United States. Equipped with the latest version of SYNC 3, these tiny SUVs are about to hit American streets for the first time, with Ford hoping to take a new bite out of the growing market for trucks, SUVs, and crossovers.
Alexa had already been in Ford cars in a more limited capacity, so let’s start with Waze. The Google-owned navigation service has been...
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