The recent disclosure of Facebook’s media trust survey caused a lot of hand-wringing about its brevity and format. To wit:
Three hundred billion dollars and this is the best Facebook could come up with for a survey https://t.co/1ExwYk0qyk
— Matthew Knell (@MatthewKnell) January 23, 2018
I have no qualms about the length of the survey. The longer a survey takes to complete, the less time participants spend per question and the higher the drop-off rate. Less time spent per question leads to careless answers. Thus, a short survey is, ostensibly, a considered and completed survey. For their paean to minimalism, I salute the team behind this survey. However, the problem here isn’t that the survey is short. Rather, the two survey...
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