![A person holding the iPhone 14](https://cdn.vox-cdn.com/thumbor/maTnsh5gWGynuIoJmoYwS3og_GA=/0x0:2040x1360/1310x873/cdn.vox-cdn.com/uploads/chorus_image/image/71742080/226270_iPHONE_14_PHO_akrales_0480.0.jpg)
A new report from CIRP says that only about 24 percent of recent iPhones purchased in the US were sold directly by Apple. Instead, the most popular way to buy a new iPhone was through a wireless carrier, which accounted for 67 percent of sales. That’s certainly a perception shift from the time of lines around the block at the Apple store on launch day, but it’s not at all surprising given how aggressively AT&T, Verizon, and T-Mobile now promote iPhone giveaways every fall.
CIRP (Consumer Intelligence Research Partners) surveys iPhone buyers to find out which models they’re buying and where they’re shopping — information Apple doesn’t disclose. Outside of carriers and Apple retail, CIRP attributes 4 percent of iPhone sales to Best Buy...
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