Two rumors about Snap’s product lineup leaked today. The first: the company is building a drone. The second: it has also considered building a 360-degree camera. These products sound remarkably underwhelming and have me slightly concerned about the company’s future in hardware. Does Snap just want to be GoPro but better? (GoPro is floundering, by the way.)
It’s unclear whether Snap intentionally leaked these stories or if reporters dug the scoops up themselves, but in either case, the rumors don’t create solid backing for Snap’s IPO case. Building a drone isn’t easy. Just look at what happened to GoPro when it tried to launch the Karma, or 3D Robotics’ entire company. Only DJI has made a go of it in the drone space, and I don’t think...
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