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"From the consumer point of view, when you go shopping you have people who help you and service you, and you walk away happy," said FutureProof Retail President Di Di Chan. "What we're doing is bringing the online offline, to centralize that service. It's not just the top VIP shopper who can enjoy that experience -- everyone can. ... From a retail point of view, costs are increasing -- for goods, operations and service -- but prices can't be increased too much. The only way to make up for that is to have increased efficiency."

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