In April, Uber announced that it would be adding a direct way for riders to call 911 within its app, in an effort to boost its flagging safety reputation. Today, the company is making that new feature live and fully operational across the US.
The emergency button is located in a new “safety center” menu that is be easily accessible from the app’s home screen, giving riders a quick way to contact first responders in the event that something goes wrong during their trip. The safety center also includes information about the driving screening process, insurance protections, and community guidelines (aka the list of horrible behavior that will get you banned from Uber).
To dial 911, riders will need to swipe up on the safety center icon,...
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