LG Electronics is looking to squeeze some additional cash from its customers by going all in on advertising and subscription offerings for its home appliances and televisions. It’s part of a plan to increase global annual revenue from the $51 billion reported last year to almost $79 billion by 2030. Part of that growth strategy is to get webOS — the operating system running LG smart TVs — onto more external TV brands and “other product groups.”
On Wednesday, LG CEO William Cho announced the Korean tech giant’s intention to transform itself into a “smart life solution company” by diversifying its current business portfolio and creating a business model that focuses on “customer engagement.” LG’s new growth strategy will introduce a...
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