Last week Elon Musk announced the death of Twitter as a brand. He had the sign on the HQ taken down and replaced with a garish X, he axed the logo on the website and in the app too. Lingering longer was the “Tweet” button itself. Today the Tweet button briefly changed to Post, hinting that soon every evidence of the little blue bird and its associated twitter will scrubbed from the every place X, the company formerly known as Twitter, can touch.
But that’s not why I think it’s time to retire the “tweet.” I wanted to save it. I felt that it was clearly becoming independent of the brand that had adopted it. I argued we should call all microblog posts tweets to avoid this goofy cycle of toots, skeets, threets, and now xeets. But with every...
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