Apple brought in $88.3 billion in revenue this past quarter, on target with the $84 to $87 billion sales figure it projected in its last earnings report. The company sold 77.3 million iPhones, just roughly one million units shy of its last record of 78.2 units in Q1 2017, and below analyst estimates of 80 million.
Though Apple sold fewer iPhones compared to this period last year, it made more money thanks to the higher price of the iPhone X. With the 10th anniversary model, the average selling price of an iPhone is now $796 compared to $695 last year, prior to the device’s launch.
All in all, Apple’s total sales are up 13 percent — the company’s all-time sales record in a quarter. It also kept more older iPhone models on sale during the...
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